Strategy and direction management
We define goals, priorities, channel roles and an operating model that can be implemented consistently.
StrategyProcessCoordination
Let’s talk ↗ GDAŃSK · SINCE 2012Strategy, marketing
Strategy, marketing
and technology.
One plan for growth.
We combine strategy, marketing and technology into one operating model. We help companies set priorities, build demand, develop digital products and expand into new markets.
Since 2012market experience
Poland and international marketslocal and international projects
Strategy and implementationfrom diagnosis to delivery
01 / How we helpWe combine capabilities
We combine capabilities
around a business goal.
The scope of our work follows from the company’s goals, market situation and priorities. Strategy, communication, technology and sales work in one direction.
Marketing and communication
We design and run communication, content and campaigns aligned with defined marketing and sales goals.
ContentSocial mediaAds
Technology and digital products
We design and build websites, e-commerce, applications and solutions using automation and AI.
WWWE-commerceAI
Market and sales development
We support international brands entering Poland and developing sales, marketing and partner networks.
Market entrySalesGrowth
02 / PLAN Group valueThe scope follows
The scope follows
from the business goal.
We do not start by choosing a service. We first analyse the situation, the goal and constraints, then select the capabilities and collaboration model that fit the task.
One point of contactOne point of responsibility for coordination and a faster flow of decisions.
One shared planStrategy, marketing, technology and sales are guided by shared assumptions.
Responsibility for implementationRecommendations can be translated directly into execution, measurement and further development.
03 / SpecialisationsSpecialist brands
Specialist brands
for different business needs.
Each brand focuses on a defined area of expertise. They share the same operational base, working standards and PLAN Group accountability.
Strategy and managementWhen the business needs a clear direction.
PLDM organises strategy, communication, processes and accountability. It turns a complex situation into a coherent, executable operating model.
- Communication plan
- Processes
- Coordination
- Delivery
Marketing and campaignsWhen marketing needs consistent execution.
PLAN Digital is responsible for content, social media, creative work and advertising campaigns, all guided by a shared strategy and measurable goals.
- Content
- Social media
- Google Ads
- Meta Ads
Websites, applications and AIWhen technology needs to support business goals.
PLAN Web designs and builds websites, e-commerce and applications — from architecture and content to SEO, launch, optimisation and further development.
- Websites
- Applications
- E-commerce
- AI
Poland market entryWhen an international brand plans to grow in Poland.
GoToPL supports market entry — from local strategy and marketing to sales development, partnerships and, in selected projects, distribution.
- Market entry
- Marketing
- Sales
- Distribution
04 / How we workFrom diagnosis
From diagnosis
to consistent implementation.
Understand
We analyse goals, the offer, audiences, data and business constraints.
Organise
We organise priorities, dependencies, scope and responsibilities.
Plan
We define scope, timeline, metrics, budget and the way of working.
Deliver
We lead implementation, analyse results and optimise the work.
05 / Technology under controlTechnology increases efficiency.
Technology increases efficiency.
Responsibility stays with us.
We use AI and automation where they improve quality, speed or efficiency. Strategic decisions, quality control and business accountability remain with the team.
StrategyOversightEfficiency
06 / ExperienceExperience across industries.
Experience across industries.
One standard of collaboration.
We have delivered projects for industrial, technology, retail and consumer companies. Selected brands we have worked with include:
“We recommend PLAN as an experienced partner guaranteeing a high standard of service.”Volkswagen Group Polska Sp. z o.o.
07 / About usIntegrated capabilities.
Integrated capabilities.
Clear accountability.
PLAN Group integrates strategy, marketing, technology and sales capabilities within one collaboration model.
PLDM is responsible for strategy and the operating model. PLAN Digital leads communication and campaigns. PLAN Web designs digital solutions. GoToPL supports international brands entering and growing in the Polish market.
The specialisations work independently where appropriate and combine for projects requiring a broader range of capabilities. PLAN Group ensures a consistent direction and accountability for the whole.
08 / FAQFrequently asked
Frequently asked
questions about working with us.
01Which brand should I start with?+
You do not need to choose a brand before speaking with us. We start with the company’s goal and situation, then recommend the right specialisation or a combined scope of capabilities.
02Can several areas be combined?+
Yes. Projects can combine strategy, communication, campaigns, technology and sales. We define scope and responsibility at the start of the engagement.
03Do you also deliver one-off projects?+
Yes. We deliver both one-off projects and ongoing engagements. The scope always follows from a specific need and expected result.
04How do you use AI?+
We use AI as a tool supporting analysis, production and quality control. Decisions, oversight and accountability remain with the team.
09 / ContactLet’s talk about the goal
Let’s talk about the goal
you want to achieve.
The first conversation helps us understand the situation, define the goal and determine whether — and to what extent — we can take responsibility for the project.