Strategy and direction
We organise goals, priorities and next steps. We build a plan that can be implemented and managed consistently.
StrategyProcessCoordination
Let’s talk ↗ SINCE 2012One plan.
One plan.
Many capabilities.
We combine strategy, marketing, technology and market development. We match the right capabilities to the goal and lead the project from planning through delivery.
Since 2012experience across industries
Poland and international marketslocal and international projects
Strategy and implementationfrom plan to delivery
01 / How we helpOne goal.
One goal.
Many capabilities.
We do not sell a fixed set of services. We start with the goal, the company’s situation and the business outcome required. Only then do we define the scope.
Marketing and communication
We design and run communication, content and campaigns. Every activity has a clear goal, metrics and a role in the wider plan.
ContentSocial mediaAds
Technology and digital products
We design websites, e-commerce and applications, and use automation and AI where they genuinely improve work or sales.
WWWE-commerceAI
Market and sales development
We help international brands enter Poland and develop sales, marketing and partner networks.
Market entrySalesGrowth
02 / PLAN Group valueThe scope follows
The scope follows
from the goal.
We do not start with a service list. First, we understand the goal, situation and constraints. Then we propose a scope that makes sense for the company and the project.
One point of contactOne person leads the work and keeps information and decisions moving efficiently.
One shared planStrategy, marketing, technology and sales follow the same assumptions.
Responsibility for implementationWe do not stop at recommendations. We can take responsibility for delivery, measurement and the next stages of development.
03 / SpecialisationsFour brands.
Four brands.
One direction.
Each brand has its own specialisation. They share one working standard, one operational base and can combine capabilities when the project requires it.
Strategy and managementWhen you need a clear plan.
PLDM organises the situation, sets the direction and connects strategy, communication and processes in a plan that can be implemented.
- Communication plan
- Processes
- Coordination
- Delivery
Marketing and campaignsWhen marketing must deliver.
PLAN Digital leads communication, social media, creative and campaigns. It connects them into coherent marketing built around goals, data and consistent execution.
- Content
- Social media
- Google Ads
- Meta Ads
Websites, applications and AIWhen technology should help.
PLAN Web designs and builds websites, e-commerce and applications. It combines technology, content, SEO and AI into solutions with a clear business role.
- Websites
- Applications
- E-commerce
- AI
Poland market entryWhen the goal is the Polish market.
GoToPL helps international brands enter Poland. It combines local strategy, marketing, sales and partnership development.
- Market entry
- Marketing
- Sales
- Distribution
04 / How we workFrom goal
From goal
to delivery.
Understand
We understand the goal, offer, audiences, data and the real constraints of the project.
Organise
We set priorities, dependencies, scope and responsibilities.
Plan
We build the plan, timeline, budget and a clear way to measure results.
Deliver
We lead delivery, review results and improve the work as we go.
05 / Technology under controlTechnology
Technology
under control.
We use AI and automation where they genuinely improve quality, speed or efficiency. Technology supports the team, but decisions, quality control and accountability stay with us.
StrategyOversightEfficiency
06 / ExperienceExperience
Experience
that helps.
We have worked with B2B and B2C brands across many industries. That experience helps us assess the situation, risks and useful solutions faster.
“We recommend PLAN as a source of professional knowledge and highly valuable, practical experience in digital marketing. Working with PLAN will certainly bring many benefits to our brand.”BASF
“We recommend PLAN as an experienced partner guaranteeing a high standard of service. We rate our cooperation with PLAN very highly.”Volkswagen Group Polska Sp. z o.o.
“The cooperation between Trefl S.A. and PLAN runs very smoothly, with all deadlines met. PLAN proves it can meet challenges. I recommend PLAN as social media specialists.”Trefl S.A.
07 / About usOne group.
One group.
Clear accountability.
PLAN Group combines strategy, marketing, technology and market development. We can lead one specialist area or a project that needs several capabilities.
PLDM sets the direction. PLAN Digital leads marketing. PLAN Web builds digital solutions. GoToPL supports international brands entering and growing in Poland.
Each brand can work independently. When a project needs a broader scope, we bring teams together and lead them through one plan. The client does not have to coordinate several separate suppliers.
08 / FAQCommon
Common
questions.
01Which brand should I start with?+
You do not need to choose a brand before contacting us. We start with the goal and situation, then recommend the specialisation or combination of capabilities that best fits the task.
02Can specialisations be combined?+
Yes. We can combine strategy, marketing, campaigns, technology and sales development. We agree the scope and responsibility before work starts.
03Do you deliver one-off projects?+
Yes. We deliver one-off projects and ongoing work. In both cases, the scope follows from a specific goal and expected result.
04How do you use AI?+
AI supports analysis, production and selected repeatable processes. The team remains responsible for decisions, quality and the final result.
09 / ContactLet’s talk
Let’s talk
about the goal.
Tell us what you want to achieve and what situation you are dealing with. We will come back with a concrete next step and the scope in which we can help.